{"id":12649,"date":"2025-02-01T11:37:50","date_gmt":"2025-02-01T11:37:50","guid":{"rendered":"https:\/\/digitaltradecenter.com\/index.php\/2025\/02\/01\/i-wanted-to-communicate-grammy-nominated-yemi-alade-embraces-multiple-languages-and-genres-to-showcase-africa-to-the-world\/"},"modified":"2025-02-01T11:37:50","modified_gmt":"2025-02-01T11:37:50","slug":"i-wanted-to-communicate-grammy-nominated-yemi-alade-embraces-multiple-languages-and-genres-to-showcase-africa-to-the-world","status":"publish","type":"post","link":"https:\/\/digitaltradecenter.com\/index.php\/2025\/02\/01\/i-wanted-to-communicate-grammy-nominated-yemi-alade-embraces-multiple-languages-and-genres-to-showcase-africa-to-the-world\/","title":{"rendered":"\u2018I wanted to communicate\u2019: Grammy-nominated Yemi Alade embraces multiple languages and genres to showcase Africa to the world"},"content":{"rendered":"<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgbpb2001s26p89y4k2ffk@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Nigerian Afro-pop sensation Yemi Alade has history with the Grammys. She\u2019s featured on a Grammy-nominated album by Beyonc\u00e9 and a Grammy-winning one by Beninese-French star Angelique Kidjo; but despite her popularity in Africa and her multilingual songs, Alade has yet to win a solo Grammy.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgfzux00062e6bfvrb15ag@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            On February 2, that could change, with her song \u201cTomorrow\u201d nominated in the Best African Music Performance category.    <\/p>\n<aside data-uri=\"cms.cnn.com\/_components\/instagram\/instances\/cm6jh1fir00232e6bry82ik6l@published\" class=\"instagram\" data-editable=\"settings\" data-article-gutter=\"true\">\n<blockquote class=\"instagram__post\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DC4Md7JxmV5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:658px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\">\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/blockquote>\n<p>    WBD.UserConsent.addScript({&#8220;async&#8221;:true,&#8221;src&#8221;:&#8221;\/\/platform.instagram.com\/en_US\/embeds.js&#8221;}, [&#8220;data-share&#8221;,&#8221;measure-ads&#8221;])<\/aside>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgbqj400002e6bidmbd2wk@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            \u201cTomorrow\u201d features on Alade\u2019s sixth studio album \u201cRebel Queen,\u201d which the Recording Academy said \u201csolidifies her reputation as \u201cMama Africa\u201d \u2014<strong> <\/strong>the title of a previous Alade album and a term associated with iconic South African singer Miriam Makeba.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgo8dh000o2e6biirrbvs6@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Alade first found fame with her 2014 single \u201cJohnny,\u201d which in 2019 made her the first Nigerian female artist to hit 100 million views on YouTube. She has also recorded the song in Portuguese, Swahili, and French.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgpefi000r2e6bsj91fmsv@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            She was inspired to record the French version by hearing her francophone African fans singing it word for word at her shows and thought that would show them her appreciation. As she began to tour Europe, she recalls the song became one of the pillars of her career.    <\/p>\n<h2 class=\"subheader inline-placeholder\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/subheader\/instances\/cm6jkcuu4000e3b6o7nz6fgx5@published\" data-component-name=\"subheader\" id=\"my-own-superwoman\" data-article-gutter=\"true\">        \u201cMy own superwoman\u201d<\/h2>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgvi25001d2e6bxysejxrp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Alade was born in Abia State, southeastern Nigeria, to a Yoruba father and an Igbo mother, and historically, \u201cintertribal relationships were frowned on,\u201d she explained. As a teen growing up in Lagos, she and her friends were also immersed in African American culture listening to rap music and making mix tapes. That context played a key role in Alade\u2019s development as an artist and intentionality became paramount, from her lyrics to her album titles.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgvodx001g2e6b0nq87sb1@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            \u201cKing of Queens,\u201d \u201cWoman of Steel,\u201d \u201cMama Africa,\u201d \u201cEmpress\u201d, and \u201cRebel Queen\u201d all speak of her struggles as a female artist in the industry, women\u2019s empowerment and the unification of Africans across the world.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgx160001j2e6bbjjlib9q@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            \u201cI needed to be my own superwoman. I think that spirit became what you see today,\u201d she said.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxcpz001o2e6bzkxm9o1w@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Rebel Queen mixes genres like R&amp;B and pop with dancehall, highlife, and amapiano, with Alade singing in English, French, Igbo, Yoruba, and Swahili. It is the climax of a decade-long musical career that has taken her on a rich cultural journey.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxcpz001p2e6bxhul9p40@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            \u201cMy love for Africa just genuinely grows,\u201d she said. \u201cI do not do this with an agenda. When I travel, I see the different cultures, I easily accept it, appreciate it, from the food to the language to the way of life. In every country I go to there\u2019s something that\u2019s culturally appealing.\u201d    <\/p>\n<h2 class=\"subheader inline-placeholder\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/subheader\/instances\/cm6jkd6gj000h3b6ooj92er7g@published\" data-component-name=\"subheader\" id=\"staying-independent\" data-article-gutter=\"true\">        Staying independent<\/h2>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxhfn001s2e6bpbsor8nv@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Alade has become known as a champion of African culture and for her international collaborations. She featured in Beyonc\u00e9\u2019s 2020 musical film and visual album \u201cBlack is King,\u201d and on her song \u201cDon\u2019t Be Jealous\u201d from the album \u201cThe Lion King: The Gift.\u201d    <\/p>\n<aside data-uri=\"cms.cnn.com\/_components\/instagram\/instances\/cm6jh525o00012e6bmxt4ocoo@published\" class=\"instagram\" data-editable=\"settings\" data-article-gutter=\"true\">\n<blockquote class=\"instagram__post\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDFSXSDRLJR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:658px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\">\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/blockquote>\n<p>    WBD.UserConsent.addScript({&#8220;async&#8221;:true,&#8221;src&#8221;:&#8221;\/\/platform.instagram.com\/en_US\/embeds.js&#8221;}, [&#8220;data-share&#8221;,&#8221;measure-ads&#8221;])<\/aside>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxypq001x2e6b11iupkmq@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            New album \u201cRebel Queen\u201d features Ziggy Marley on the song \u201cPeace and Love\u201d and Kidjo on \u201cAfrican Woman.\u201d The latter, Alade says, was one of the most challenging and fulfilling songs to make because she got to know one of her heroes even better, describing Kidjo as \u201cmy musical mother.\u201d    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxypq001y2e6b18e4fw9s@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            Despite her growing success, Alade has chosen to remain independent, working with the same management team for over a decade in the music industry and recording with Effyzzie Music Group, rather than a major label.    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm6jgxpzx001v2e6bnt5awjm5@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">            \u201cOther labels have made offers and we haven\u2019t accepted, not because they\u2019re not good enough. (But) if your goals are not in alignment with the goals that I\u2019ve set for myself for over 10 years, then we should not be in the same boat. If you have a team of two people, trust me, that\u2019s all you need,\u201d she added.    <\/p>\n<\/p>\n<div>This post appeared first on cnn.com<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nigerian Afro-pop sensation Yemi Alade has history with the Grammys. She\u2019s featured on a Grammy-nominated album by Beyonc\u00e9 and a Grammy-winning one by Beninese-French star Angelique Kidjo; but despite her popularity in Africa and her multilingual songs, Alade has yet to win a solo Grammy. On February 2, that could change, with her song \u201cTomorrow\u201d <\/p>\n","protected":false},"author":1,"featured_media":12650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-12649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"_links":{"self":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/12649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/comments?post=12649"}],"version-history":[{"count":0,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/12649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media\/12650"}],"wp:attachment":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media?parent=12649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/categories?post=12649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/tags?post=12649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}