{"id":5753,"date":"2024-08-01T11:40:21","date_gmt":"2024-08-01T11:40:21","guid":{"rendered":"https:\/\/digitaltradecenter.com\/index.php\/2024\/08\/01\/taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores\/"},"modified":"2024-08-01T11:40:21","modified_gmt":"2024-08-01T11:40:21","slug":"taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores","status":"publish","type":"post","link":"https:\/\/digitaltradecenter.com\/index.php\/2024\/08\/01\/taco-bell-to-roll-out-ai-drive-thrus-at-hundreds-of-stores\/","title":{"rendered":"Taco Bell to roll out AI drive-thrus at hundreds of stores"},"content":{"rendered":"

US fast food giant Taco Bell is expanding the use of artificial intelligence to take orders at hundreds of its drive-thrus.<\/p>\n

The voice AI<\/strong> system – which interprets customers’ orders based on voice recognition – has been in development for more than two years.<\/p>\n

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The Mexican-themed chain is already operating the system at more than 100 sites across 13 US states.<\/p>\n

Taco Bell’s parent company Yum! Brands – which operates other chains including KFC<\/strong> and Pizza Hut – says it is designed to improve the accuracy of orders, cut waiting times, and reduce the effort for staff.<\/p>\n

It plans to deploy the AI technology to hundreds of stores by the end of 2024, while five KFC restaurants in Australia are testing voice artificial intelligence.<\/p>\n

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Yum! Brands’ chief innovation officer Lawrence Kim said she is “confident in its effectiveness in optimising operations and enhancing customer satisfaction”.<\/p>\n

But voice AI has not been a universal success – rival McDonald’s<\/strong> recently removed the technology<\/strong> from more than 100 restaurants.<\/p>\n

It received customer complaints about orders, with some uploading videos online to share their mix-ups.<\/p>\n

Examples included a dessert being topped with bacon, and a drive-thru assistant adding $211 (\u00a3166) worth of chicken nuggets to an order.<\/p>\n

The McDonald’s trial was based on a partnership with IBM and the fast food company now plans to turn to other suppliers instead.<\/p>\n

Even so, there is huge interest in artificial intelligence according to the US-based trade body, the National Restaurant Association.<\/p>\n

It reports that “16% of operators plan to invest in artificial intelligence integration including voice recognition in 2024.”<\/p>\n

Other US brands like Wendy’s, Dunkin’, and Checkers have extensively tested AI ordering.<\/p>\n

Meanwhile in the UK, there is little adoption of voice AI, although Popeyes is testing the technology at a small number of drive-thrus.<\/p>\n<\/p>\n

This post appeared first on sky.com<\/div>\n

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US fast food giant Taco Bell is expanding the use of artificial intelligence to take orders at hundreds of its drive-thrus. The voice AI system – which interprets customers’ orders based on voice recognition – has been in development for more than two years. The Mexican-themed chain is already operating the system at more than <\/p>\n","protected":false},"author":1,"featured_media":5754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-5753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-science"},"_links":{"self":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/5753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/comments?post=5753"}],"version-history":[{"count":0,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/5753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media\/5754"}],"wp:attachment":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media?parent=5753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/categories?post=5753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/tags?post=5753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}