{"id":7442,"date":"2024-09-10T11:38:31","date_gmt":"2024-09-10T11:38:31","guid":{"rendered":"https:\/\/digitaltradecenter.com\/index.php\/2024\/09\/10\/apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash\/"},"modified":"2024-09-10T11:38:31","modified_gmt":"2024-09-10T11:38:31","slug":"apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash","status":"publish","type":"post","link":"https:\/\/digitaltradecenter.com\/index.php\/2024\/09\/10\/apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash\/","title":{"rendered":"Apple to launch new tech at its biggest event of the year \u2013 but will it be enough to make you part with your cash?"},"content":{"rendered":"

Apple is launching its latest iPhone in what is billed to be its biggest release of the year.<\/p>\n

As well as the iPhone 16 being rumoured to come in a new range of colours, it should also be capable of running Apple<\/strong> Intelligence, the company’s new AI<\/strong>.<\/p>\n

<\/div>\n

Apple Intelligence will eventually be embedded throughout the phone and other Apple devices, changing the way users edit photos, respond to messages and ask questions.<\/p>\n

But will the new technology be enough to make cash-strapped consumers upgrade their phones?<\/p>\n

What is the ‘killer app’?<\/strong><\/p>\n

<\/div>\n

Which? tech expert Andrew Laughlin says it’ll be a tough job.<\/p>\n

According to a recent survey run by the consumer group, two thirds of phone users now keep their devices for over three years.<\/p>\n

“You really have to work if you want people to be on the premium cycle now,” he told Sky News.<\/p>\n

“When it really comes down to it, it’s what’s that killer app? What’s that thing that you get the FOMO [fear of missing out] about?”<\/p>\n

He describes portrait mode on the iPhone pluses as an example of that “killer app”.<\/p>\n

“That spurred on upgrades because you looked at other people’s portraits and you went, ‘Wow, yours look so much better than mine’.”<\/p>\n

He said people only want AI if it is going to make life easier rather than just for the sake of it.<\/p>\n

“If it can facilitate us doing the things we want quicker and faster, it will blow up like we think it’s going to blow up,” he said.<\/p>\n

Apple Intelligence and privacy<\/strong><\/p>\n

Samsung and Google released their own AIs on their phones earlier this year but Apple says their focus on privacy is what makes Apple Intelligence different.<\/p>\n

Although it runs in partnership with ChatGPT – if Apple Intelligence can’t answer your request, it’ll pass it to ChatGPT – the company says all requests that leave your iPhone will be encrypted and anonymised.<\/p>\n

The event name, It’s Glowtime, is also a reference to the company’s privacy focus.<\/p>\n

When Siri or Apple Intelligence is listening to a user, the iPhone’s screen will glow around the edges to make the user aware.<\/p>\n

But even though privacy is important to people, Mr Laughlin isn’t convinced it’ll be enough to make shoppers choose Apple Intelligence over Gemini, Google’s AI or Samsung AI.<\/p>\n

“Privacy is a driver for people but is it a top driver? No,” he said.<\/p>\n

“That’s always going to be price, brand and usability.”<\/p>\n

As well as the new iPhone 16 and Apple Intelligence capabilities, Apple is expected to launch the next generation of Apple watches and AirPods.<\/p>\n

The California event kicks off at 6pm UK time (10am local time) and will be livestreamed on YouTube, Apple TV and the Apple website.<\/p>\n<\/p>\n

This post appeared first on sky.com<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple is launching its latest iPhone in what is billed to be its biggest release of the year. As well as the iPhone 16 being rumoured to come in a new range of colours, it should also be capable of running Apple Intelligence, the company’s new AI. Apple Intelligence will eventually be embedded throughout the <\/p>\n","protected":false},"author":1,"featured_media":7443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-7442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-science"},"_links":{"self":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/7442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/comments?post=7442"}],"version-history":[{"count":0,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/posts\/7442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media\/7443"}],"wp:attachment":[{"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/media?parent=7442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/categories?post=7442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaltradecenter.com\/index.php\/wp-json\/wp\/v2\/tags?post=7442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}